The sendmoments GmbH ("sendmoments") was founded in 2012 as a web shop for personalized and high-quality printed matters. The first products of the Munich-based company were customizable wedding cards; the product portfolio was then expanded over the years. Today, customers can choose from a variety of products for special occasions and customize and order them. In 2018, the company's turnover was around EUR 35 m.
BE Beteiligungen Fonds GmbH & Co. geschlossene Investmentkommanditgesellschaft („BE Beteiligungen“) is an independent private equity fund which invests in established SMEs and is specialized in growth financing in the form of mezzanine financing and direct investments.
The following advisers of Classen Fuhrmanns & Partner were involved in the transaction: Dr. Dirk Classen (lead), Dr. Achim Fuhrmanns, Frauke Classen, Sarah Fani Yazdi
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