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Classen Fuhrmanns & Partner advised BE Beteiligungen on investment in teleshopping channel 1-2-3.tv

BE Beteiligungen, together with ARCUS Capital AG, invested in the operating company of the auction teleshopping channel 1-2-3.tv GmbH which is based in Grünwald near Munich. Sellers were, inter alia, the financial investors Wellington Partners, Target Partners and Cipio Partners.

The 1-2-3.tv GmbH („1-2-3.tv“) was founded in 2004 and is the first German auction teleshopping channel. The products offered by 1-2-3.tv are sold according to the so-called “reverse auction” principle. The starting price drops during the auction until the product is out of stock and each bidder pays the last displayed price.

The BE Beteiligungen Fonds GmbH & Co. geschlossene Investmentkommanditgesellschaft („BE Beteiligungen“) is an independent private equity firm which invests in established SMEs and is specialized in growth financing in the form of mezzanine financing and direct investments.

The following advisers of Classen Fuhrmanns & Partner were involved in the transaction: Dr. Dirk Classen (lead management/M&A), Torsten Decker (M&A), Dr. Achim Fuhrmanns (labour law).

Already in June 2015, Classen Fuhrmanns & Partner legally advised BE Beteiligungen on the direct investment in VulkaTec Riebensahm GmbH, a company which develops, produces and distributes volcanic materials. 

 

Contact for further information:

Dr. Dirk Classen, Classen Fuhrmanns & Partner, Rechtsanwälte, Hohenzollernring 72, D-50672 Cologne, Tel.: +49 (0) 221/88 88 27 0, dirk.classen@cf-p.de, www.cf-p.de