The 1-2-3.tv GmbH („1-2-3.tv“) was founded in 2004 and is the first German auction teleshopping channel. The products offered by 1-2-3.tv are sold according to the so-called “reverse auction” principle. The starting price drops during the auction until the product is out of stock and each bidder pays the last displayed price.
The BE Beteiligungen Fonds GmbH & Co. geschlossene Investmentkommanditgesellschaft („BE Beteiligungen“) is an independent private equity firm which invests in established SMEs and is specialized in growth financing in the form of mezzanine financing and direct investments.
The following advisers of Classen Fuhrmanns & Partner were involved in the transaction: Dr. Dirk Classen (lead management/M&A), Torsten Decker (M&A), Dr. Achim Fuhrmanns (labour law).
Already in June 2015, Classen Fuhrmanns & Partner legally advised BE Beteiligungen on the direct investment in VulkaTec Riebensahm GmbH, a company which develops, produces and distributes volcanic materials.
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